How To Successfully
Promote YouTube Videos
Do you want millions of viewers for your next YouTube video? The
secret to going viral is to devise clever YouTube video promotion strategies.
Follow this crash course in video promotion to rise to the top
of the class.
1. Write catchy titles
Think of YouTube as a
library and each video as a new book. Would you be more likely to pick up a
book titled Clara’s Fantastic Adventures Through Space And Time or a book called The Time Traveller? A
title should hook the viewers and reel them in. To further boost your
visibility, make your titles searchable, and use a goood number of keywords.
Watch this video to
learn how to write video titles that are descriptive and engaging.
2. Write informative descriptions
YouTube descriptions
are the key to unlocking ultimate SEO. They rank your videos more highly in
search results. Descriptions are like the summary on the back of a book. A
summary on the back of Clara’s Fantastic Adventures Through Space And Time might tell potential readers how the
main character trips over a time travelling machine when she’s running late to
class, but it certaintly shouldn’t reveal the ending. A good description both
tells what the video is about while also piquing curiosity.
Watch the video below
on how to write an awesome YouTube video description.
3. Create click-compelling thumbnail images
According to YouTube
Creator Academy, 90% of videos that perform well on YouTube have custom
thumbnails. For successful YouTube video promotion, it is necessary to create
visually engaging thumbnails to attract viewers and increase click throughs.The
thumbnail is the cover of a book. The cover of Clara’s Fantastic
Adventures Through Space And Time would
attract far more viewers if it showed the protagonist sticking her head out of
the time machine rather than a close-up of her face. A good thumbnail image
represents the main idea of your video.
Check out this video
on how to create attractive thumbnail images.
4. Write appropriate
tags
Tags are important to
rank your YouTube videos in search results because it optimizes metadata. This
could be compared to how a book is sorted into different genres or categories.
A reader searching for a book on time travel doesn’t want to search through a
dozen books about telling time.
Watch this video
about writing appropriate YouTube video tags.
5. Use annotations
Annotations make your videos extremely interactive, driving
audience engagement. They compel viewers to perform an action, such as like,
share, or watch more videos on your channel. If your video was a bestselling
novel, then the annotations would be the ads on the last few pages inviting
readers to sign up for the author’s newsletter or announcing upcoming book
releases.
Check out the video
below to understand why you MUST use annotations to promote your YouTube videos.
6. Make playlists
More than improving
watch-time, playlists organize your content. They also give viewers a more
comfortable viewing experience. A playlist sorts videos into a list like books
in a series. If a reader enjoyed Clara’s Fantastic
Adventures Through Space and Time, then he or she
would love nothing more than to immeadiately start reading Clara’s Amazing
Return To The Moon. Use YouTube playlists to entice viewers to watch more of your
videos.
Check out this video
to help you understand why playlists are an important promotion tool
7. Build a consistent brand for your YouTube channel
Consistent branding
creates a strong identity for your YouTube channel. Develop a memorable brand
to enhance loyalty and channel recall among viewers. You probably remember your
favorite childhood author. Ask yourself what was so memorable about that
particular author’s writing or branding.
Watch this video
about branding your channel for successful YouTube video promotion.
8. Create an
impressive channel trailer
Channel trailers are
a great way to create a good first impression. They introduce new viewers to
your channel personally. A channel trailer is like a book teaser. It the the
prologue that pulls viewers in for more.
Watch the video below
to create an incredible channel trailer.
9. Create a YouTube subscribe widget on your website
Add a one-click
Youtube subscribe widget to your blogs and websites to allow visitors to
subscribe to your channel without leaving the website. Installing a subsribe widgit
will increase your number of subscribers.
Watch this video to
learn how to add a subscribe widget to your website.
10. Create collab
videos
Collaborate with
other prominent YouTubers to reach new audiences. Collab videos are like a co-authored
book; two heads are better than one.
Check out this video
to get cool collab video ideas.
11. Upload videos
regularly
Consistency is a top
priority in successful YouTube video promotion. Imagine that the author of the
Clara’s Adventures series released two books the first year but then waited
three more years before completing the series. Readers would surely get irritated
and give up on the author. Your videos need to be released in a timely,
scheduled manner to keep up with your viewers.
Check out the video
below to help you understand the importance of uploading videos regularly.
